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On millions of children's feet for 40 years.

PRIMIGI, the historic brand for children’s shoes, was founded in 1976, establishing itself on the market with its first steps shoes. The brand immediately became synonymous with technological know-how, scrupulously selected materials and Italian style. It was an instant success: PRIMIGI shoes were seen as innovative and were valued for the quality of their materials, their advanced construction technology, and their carefully designed and balanced shapes to keep little feet healthy as they grow.

In just a few years, PRIMIGI became the leader in its home market, steadily reinforcing its position.

At the same time, it began to make inroads on the most important foreign markets.

In 2001, this prestigious brand was purchased by IMAC Spa, a leading manufacturer of men’s, women’s and children’s shoes, driving the brand’s acceleration in terms of technological advances.

More than 35 years of experience and specialisation in the world of children’s shoes guided the Group towards extending the product line to include clothing and launching the PRIMIGI Total Look. In 2007, the group expanded its business by opening its first PRIMIGI STORES based on a new format designed as a children’s one-stop destination for fully coordinated shoes, clothing, undergarments and accessories. An absolute innovation on the Italian market, PRIMIGI STORES are unique in that they offer a vast and complete range of products to dress children between the ages of 0 and 14 from head to toe!

Primigi Brand