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Why open a  - THE BENEFITS


Choosing PRIMIGI Franchising means rely for your own activity on a leading brand in the Italian and international market with 40 years of experience, expertise, know-how on a complete merchandise range:

Proposed product categories include:


Free planning and store-design

Communication as International leader : radio, press, web, OOH

Initiatives to communicate the opening of the store

Training service and Visual Merchandising assitance

Free of charge Management software

Guaranteed margin of 40%

Online Re-orders

Sending back of the unsold products at the end of the season

Fidelity Card program and direct marketing actions with sms and dem sending to loyal customers



PRIMIGI invests heavily in innovation and research, producing innovative and trendy products, able to satisfy the tastes and needs of both parents and children.

Join the project PRIMIGI STORE means enter into a partnership with experts in the  sector dedicated to children and Retail professionals supporting you in finding trade positions, offering you a proper formula to your potentials and working constantly at your side for the common success.

The Format has already set in over 350 locations in Italy and around the world with a proven formula. The PRIMIGI STOREs  are part of solid group, safe, reliable, constantly growing, that will support you from day one, granting you  a direct interface with the company.